Bloomberg Television Forms Partnership in Indonesia
Local business news channel to launch in Southeast Asia’s largest economy
Bloomberg Television today announced the formation of a partnership in Indonesia with the Idea Group, a Jakarta-based media and strategic communication holding company, that will see the launch of Bloomberg Television Indonesia in early 2013.
“We are very pleased to partner with such a reputable institution like Bloomberg, and believe that the transfer of skills, experience, and journalism ethics will truly benefit the local market”
Presented in the local language Bahasa Indonesia, Bloomberg Television Indonesia will bring Bloomberg’s fast, accurate and market-moving news, alongside locally-produced content, to the world’s fourth largest country by population and Southeast Asia’s largest economy. Bloomberg TV Indonesia will partner with existing broadcast entities and air on Free to Air, Pay TV, internet and mobile platforms.
“Indonesia is not just one of the largest consumer markets in Asia, it also has one of the fastest growing economies and rising investor classes,” said Gary Groenheim, Commercial Director of Bloomberg Television, Asia-Pacific. “We have long identified Indonesia as a strategic emerging market to take Bloomberg Television’s global experience and translating that into a meaningful local TV proposition. With the Idea Group, we have found a partner with the vision and passion to take business news from its traditionally narrow and specialist confines to a broader, mainstream audience.”
“We are very pleased to partner with such a reputable institution like Bloomberg, and believe that the transfer of skills, experience, and journalism ethics will truly benefit the local market,” said Ziva Narendra Arifin, Chief Executive Officer of Idea Group Indonesia. “This partnership is based on a shared mission of providing locally relevant, influential business content that will enhance the lives of Indonesia’s rapidly growing consumer class, which has limited access to business management education. As a business content provider, we have a long-term interest in educating the local population about important business and economic news, and bringing local content to the rest of the world.”
This announcement complements Bloomberg Businessweek’s existing partnership with the Idea Group and continues Bloomberg TV’s momentum in Asia, following the launch of the new state-of the-art broadcast studio in Singapore and the recent launch of Bloomberg TV Mongolia.
Bloomberg is a leading global provider of business and financial data, analytics and news, and earlier this year launched a Daily Southeast Asian news column for deeper coverage from an increasingly influential region. Indonesia’s growth has outperformed every major Asian economy after China this year as the world’s fourth-most populous nation lures investment, helping gross domestic product expand 6.17 percent last quarter from a year earlier.
About Bloomberg Television
Bloomberg Television, an award-winning, multi-platform 24-hour business and financial news network, provides continuous coverage of the people, companies and ideas that move global markets. Broadcasting from centers in New York, London, Singapore and Hong Kong and powered with an unparalleled news gathering team of 2,300 news professionals in 146 bureaus across 72 countries worldwide, Bloomberg Television delivers real-time business news to over 310 million households globally. In addition to major cable and satellite providers, Bloomberg.com and Bloomberg Mobile, the network is available on the Bloomberg Professional service, used by the most influential individuals, corporations, financial institutions, investors and the world’s central banks, commercial banks, government agencies, legal professionals and news organizations. With Asia being one of the most active growth regions in the world, Bloomberg Television is delivering more local content, and fast, accurate, unbiased, market-moving news from market makers in Asia. For more information on Bloomberg Television, please visit www.bloomberg.com/tv and follow us on Twitter (@BloombergTV) and Facebook.
About Idea Group
PT Idea Karya Indonesia (Idea Group) is an investment holding company with portfolios in media, information technology, and communication service industries. Founded in 2009 by longtime friends and colleagues with extensive experience and in-depth knowledge in business management, finance, reputation management, journalism, marketing and IT consulting, Idea Group aims to positively shape Indonesia’s growth by converting insightful information into business ideas and eventually into timely, profitable, and sustainable business operations. The company currently controls and/or manages eight subsidiaries, both start-ups and acquired, all of which are eminent challengers in their respective industry.